Bridging Europe and Latin America
Trade agreements and climate policies sound abstract — but they shape how companies invest, compete, and grow. My work at the EU–Latin Business Forum helps turn those big questions into practical strategies.
The Challenge
European and Latin American businesses face real hurdles when working across borders: shifting regulations, sustainability demands like the Carbon Border Adjustment Mechanism (CBAM), and complex market entry conditions. Policymakers and companies alike needed clear, evidence-based insights to navigate these challenges and seize new opportunities.
Approach
Designed and led market research into trade flows, climate policy, and sector-specific opportunities.
Applied behavioral economics to understand how companies and policymakers make decisions under uncertainty.
Used UX-inspired methods — stakeholder interviews, workshops, and journey mapping — to uncover pain points and align interests.
Translated findings into briefs, reports, and public events that made complex policy digestible for business leaders.
Impact
Behavioral Economics: Applied behavioral insights to help stakeholders understand how new regulations and trade frameworks influence decisions, risks, and incentives across markets.
UX & Communication: Translated complex policy topics into clear, accessible strategies and experiences — ensuring information was usable for both policymakers and business leaders.
Market Research: Produced evidence-based insights on trade dynamics, sustainability challenges, and sector-specific opportunities, enabling organizations to adapt with confidence.
Policy & Strategy: Helped businesses and policymakers anticipate the impact of climate regulations (e.g., CBAM) and identify competitive advantages.
Business Development: Supported companies in finding market entry strategies and building cross-border partnerships.
Community & Dialogue: Organized forums and digital platforms that connected diverse stakeholders, fostering collaboration and positioning the Forum as a thought leader.
Strategic Value: Strengthened cross-regional collaboration by aligning diverse interests and turning research into practical guidance for companies and institutions.